Zima Blog

Social Media – The Age of “Social” has come

Written by Alen Malkoc Saturday, 10 April 2010 17:16

Hi Everyone,

Last week, Facebook rolled out their new API and Open Graph at their f8 Conference. This, many believe (including us), is a blessing for businesses of any kind. Mark Zuckerberg, CEO at Facebook, said that “The Default is Social”.

This is a great way for you to get ready for new ways of integrating your consumer’s social connections into your product and website presence. For example, by integrating the new Open Graph Api on your website, you allow yourself to earn customer assurance and credibility. By that we mean the following: If a consumer visits your website and your site tells them how many of their friends liked your website, or even better purchased a certain product, this gives you instant credibility. Now imagine the power in that.

We believe that this is just a start and many more good will come out of this as people get creative in ways of incorporating the social aspects into websites and products.

So make sure you follow with Facebook and all your future customers.